The phone vibrated against the nightstand at 5:01 AM, a sharp, buzzing intrusion that felt like a drill bit entering my temple. It was a wrong number-some man named Arthur looking for a ‘Gary’ regarding a plumbing invoice. I couldn’t get back to sleep. Instead, I found myself standing in the fluorescent-lit aisle of a high-end pet boutique three hours later, clutching a bag of ‘artisan’ kibble and feeling that same sense of misplaced aggression. My eyes were burning, partially from the lack of sleep and partially from the 6-point font sprawling across the back of the packaging.
Lily J.P., my oldest friend and a digital citizenship teacher who spends 41 hours a week explaining to middle-schoolers that ‘free’ apps are actually data-mining operations, was standing next to me. She was doing that thing where she pinches the bridge of her nose, the universal sign that she’s reached her limit with modern obfuscation.
‘Transparent’ Nutrients
31 Chemical Compounds
Actual Food
3 Core Ingredients
‘Look at this,’ she muttered, pointing to a section labeled ‘Transparent Nutrients.’ There were 31 different chemical compounds listed under a heading that promised ‘Earth-derived goodness.’ We were both squinting, trying to parse the difference between ‘hydrolyzed isolate’ and ‘chelated mineral complexes.’ I’m a reasonably educated person, and Lily literally teaches people how to decode the architecture of the internet, yet here we were, feeling like we needed a dual PhD in biochemistry and linguistics just to decide