A. The Role of E-Commerce. 1. Both business-to-business and business-to-consumer e-commerce sales continue steadily to increase. 2. The biggest e-commerce growth occurs through the fourth quarter holiday season, although there has been growth in every quarters. The wide-spread use of personal computers. The adoption of intranets in companies. The approval of the Internet as an ongoing business marketing communications platform.

B. Using E-Commerce Creativity. 1. The Internet is especially very important to small and medium-sized companies as it enables them reduce marketing costs while achieving broader markets. 2. A business owner starting an Internet commerce venture must address lots of the same strategic and tactical questions as other companies and several specific online issues.

  1. Focus on Improving The Customer Experience
  2. It’s really creative
  3. Chimney Sweeps
  4. Does the hybrid strategy really live up to its promise in the coming years
  5. Identify your top quality and marketing campaign specific hashtags
  6. Send only relevant messages
  7. Increased efficiency

One decision is whether to perform the Internet functions within the company or outsource these operations. If handled internal, expensive equipment, software, and support services need to be maintained. There are numerous possibilities for outsourcing techniques the web business. 3. The business owner can hire web designers to design the net page or use an e-commerce software package.

4. Both major the different parts of Internet business are front-end and back-end operations. Front-end functions are encompassed in the website’s functionality, such as search capabilities, shopping cart software, and secure payment. Back-end procedures involve integrating customer orders with distribution channels and manufacturing features. 1. The use of websites by entrepreneurial firms is increasing.

Yet the majority of small businesses do not feel they have the business enterprise ability to create their own website. The entrepreneur must structure the web site to effectively employ the prospective market. The material must regularly be fresh and up to date. 2. There are several important top features of every website. Each website must have search features. Other functions include shopping cart software, secure server connection, credit card payment, and customer feedback features.

Orders and other sensitive customer information should be moved only through secure machines. The site should also have an e-mail response system for comments from customers. 3. A successful website has three characteristics: acceleration, speed, and swiftness. A website should be easy to use, customized for specific market target groups, and appropriate for different browsers.

If the company is targeting international markets, translation and ethnic adaptation have to be considered then. 4. The website address should appear on all marketing materials. D. Tracking Customer Information. 1. Electronic directories support personal marketing targeted at individual clients. 2. However, care must be studied to follow the statutory laws and regulations protecting the personal privacy of people.

3. The U.S. federal government has generally managed a policy of noninvolvement with Internet regulation, however the Federal Trade Percentage has pressed for new laws to protect minors also. E. Doing E-Commerce as an Entrepreneurial Company. 1. The decision to go online for the first time and develop an e-commerce site must be strategic one.